The Hidden Cost of a Redesign
Imagine you are paying your water bill. It is a Tuesday afternoon. You are at your kitchen table. The bill is due. You have done this before, dozens of times, the way most of us…
The Compliance Cliff
The deadline moved. The edge did not. On April 24, 2026, the Department of Justice published an Interim Final Rule extending the ADA Title II digital accessibility compliance deadlines. Large public entities – those serving…
Specialize or get fossilized
Twenty years in marketing teaches you a lot – how to build a brand, how to move people, how to make something out of nothing and get it in front of the right audience at…